Business Administration - Marketing

Learning outcomes

Subject specific – knowledge and understanding: 

• The organisation, its functions, and the context of business leading to a multifaceted appreciation of marketing and other management disciplines
• The strategic and operational processes by which management plans and coordinates the use of marketing resources with the general objective of securing or maintaining competitive advantage
• The emergence of the global economy and multinational firms, using various theoretical approaches (economic management, international relations and geo political)

Skills and other attributes: 

• Ability to analyse real-life problems facing actual businesses and evaluate the effectiveness and limitations of different marketing and management attempts to solve them