Podpora studia Business Administration - Marketing
Learning outcomes
Upon successful completion of ERUNI’s lifelong learning programme in Business Administration – Marketing, participants will be able to:
Knowledge and understanding
- Explain how organisations operate and how marketing relates to economics, management and other business functions.
- Discuss how customer needs, market conditions and organisational resources inform marketing decisions.
- Describe how global economic developments and international business activity influence organisations and their marketing strategies.
Analytical and communication skills
- Apply economic and marketing concepts to practical business cases, comparing possible solutions and recognising their limitations.
- Critically read and evaluate academic and professional texts, assess the reliability of sources and develop evidence-based arguments.
- Interpret business information and basic market data to support reasoned conclusions.
- Present ideas and recommendations clearly in written and spoken English.
- Plan independent learning and use feedback to improve their work.
These learning outcomes provide a foundation for further study in business and related fields internationally. They also support participants pursuing the related University of London programme, whose assessment and qualification requirements are set separately by the University of London.
ERUNI’s lifelong learning programme develops knowledge and skills relevant to further study in business and marketing, including academic preparation for the related University of London programme. Explore the University of London programme structure and modules below.
