Iwona Lupa-Wójcik, Ph.D.

Iwona Lupa-Wójcik is a seasoned researcher and lecturer specializing in marketing, social media, and social economy. Her extensive expertise is reflected in the authorship of four books centered on the utilization of social media in marketing, management, and the sharing economy. With a strong commitment to academic excellence, Iwona actively contributes to international research and teaching projects, enriching her holistic approach to academia and marketing practice. She’s authored four books on social media’s role in marketing and management. Currently an Assistant Professor at the University of the National Education Commission in Krakow, she also leads postgraduate studies in “Marketing and Creative Advertising” and “Social Media Marketing.” She serves as a Lecturer at the School of Economics and Computer Science in Cracow. Previously, she worked as a Marketing Specialist and Entrepreneurship Trainer, and now manages her own Research and Consultancy Office. With a PhD in Economics from Krakow University of Economics, she’s committed to continuous learning and has participated in various courses and training programs. She actively contributes to international projects funded by the EU, reflecting her dedication to global collaboration and innovation in academia and marketing.