Odysseus Lazos, MBA

Odysseus Lazos is a seasoned professional in loyalty management and marketing, with extensive experience in various industries and roles. Currently based in Stuttgart, Baden-Württemberg, Germany, Odysseus brings a wealth of expertise to his current position and past endeavors. At Oras Group, where Odysseus has been for nearly six years, he has held several key roles, demonstrating his versatility and commitment to driving customer engagement and loyalty. From his initial position as Team Lead Trade Marketing to his recent role as Loyalty Specialist, Odysseus has consistently delivered results and contributed to the company’s success. Prior to his tenure at Oras Group, Odysseus gained valuable experience in product marketing and business development at URBAN PROPAGANDA Communications GmbH and U! Sports GmbH, respectively. His roles as Senior Director Team SV Stuttgarter Kickers and Manager Sales at U! Sports GmbH showcased his leadership abilities and strategic acumen in the sports industry. Before his foray into marketing and sports management, Odysseus honed his skills in product management and executive assistance roles at Emil Frey Gruppe Deutschland. His tenure at Emil Frey Gruppe Deutschland provided him with a solid foundation in business management and operations. Odysseus is a lifelong learner, as evidenced by his academic achievements. He holds an MBA in Sport Management from the University of Bayreuth, where he deepened his understanding of sports business dynamics and management principles. Additionally, he earned a diploma in Business Engineering with a focus on Advertising and Marketing Communication from Hochschule der Medien Stuttgart, laying the groundwork for his successful career in marketing and loyalty management. With a proven track record of success and a strong educational background, Odysseus Lazos continues to make significant contributions to the fields of loyalty management, marketing, and sports business management. His dedication to excellence and passion for driving customer engagement make him a valuable asset to any organization.

Qualification

Master’s Degree
Hochschule der Medien Stuttgart, Marketing Communication, 2006

MBA
University of Bayreuth, Sport management, 2012

Experience

2018–present, Oras Group
2017–2018, URBAN PROPAGANDA Communications GmbH, Germany
2014–2017, U! Sports GmbH, Germany
2009–2014, Emil Frey Gruppe Deutschland, Germany

Publications (last 5 years, selected)

He is not a scientist, but a practitioner who imparts practical experience to students.

Hobbies

Nature, Music, Sports