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Study programmes

Bachelor study programme Economy and Management

The aim of the Macroeconomics A course is to familiarize students with the basic theoretical aspects of macroeconomics. Students will understand the concept of economic output and price level and learn about the measuring method of individual categories. They will acquire a basic knowledge of macroeconomic models and be able to use them to solve concrete macroeconomic problems. In addition, they will learn about the functions of money in economy, the causes and consequences of inflation and unemployment. They will understand the basic theories of exchange rates, economic cycle, and economic growth. The end of the course is devoted to the state and its practical approach to economic policy at macroeconomic level. The subject Macroeconomics A is thus a fundamental theoretical subject representing a basis for their further study in economic policy and its sub-disciplines.

  1. Macroeconomic output and its measurement. Price level and its measurement. Alternative methods to measure economic output.
  2. Pension – expenditure model. From two-sector economy to open economy, multipliers and multiplication effect.
  3. Aggregate demand and aggregate supply within short and long run. Macroeconomic balance in AS-AD model.
  4. Money and money market. Money supply. Demand for money. Money market equilibrium, money multiplier.
  5. Inflation and its types. Causes of consequences of inflation. Insufficiencies in measuring inflation.
  6. Unemployment, its types, causes and consequences. Measuring unemployment in CR and EU
  7. Relationship between inflation and unemployment. Phillips curve and its modifications. Relationship between inflation and unemployment within short and long run.
  8. Foreign trade. Absolute and comparative advantage. Balance of payments and its accounts.
  9. Exchange rate theory and foreign currency market. Theory of equilibrium exchange rate.
  10. Economic growth. Potential output. Theories of growth.
  11. Economic cycle. Stages and types of economic cycle. Economic crises.
  12. National economic policy. Economic policy tools and objectives and economic policy-makers. Influence of fiscal and monetary policy on national macroeconomic situation within short and long run.

Management is a basic theoretical subject of profiling base of the study program Economy and Management. It provides students with the basic theoretical knowledge related to next study of Personal Management, Financial Management Operating Research, Public Administration Management, and others. The emphasis is therefore placed primarily on theoretical concepts of management and their development, individual managerial functions, and basic methods of managerial decision-making.

  1. Introduction to management. Definition and concept of management.
  2. Management theory and their development.
  3. Management and administration. Management and business.
  4. Areas of management and their classification.
  5. Levels of management. Personality and role of manager.
  6. Management functions. Management as a process.
  7. Planning, implementation, control.
  8. Decision making.
  9. Organizing.
  10. People management, communication.
  11. Basics of strategic management.
  12. Current trends in management.

The aim of the course Informatics is to expand students’ overview in the field of information technology obtained by secondary education. Students will understand the function of technical and software resources of current computers, they will get acquainted with the environment on the Internet and the security of work in computer networks. They will also learn to use the tools of MS Office applications at the university level and in connection with the needs of economic analysis, gain more advanced knowledge of concepts in the field of information technology, learn to search and process data from electronic information sources and actively use word and spreadsheet tools or presentation programs. They will also learn what programs exist for economic analysis and what are the possibilities of their use, which gives them a basis for further study of subjects such as Quantitative Methods A-B and Econometrics A.

1. Basic concepts of informatics. Data, information, knowledge. Displaying information on a computer.
2. Areas of use of informatics, modern directions of informatics development, interconnection with other fields.
3. Computer architecture, description of computer parts and their functions.
4. Peripheral devices.
5. Operating systems, their functions. Licensing policy.
6. Computer software. Application software.
7. Computer networks, their possibilities and reasons for their use.
8. Internet technology, Internet security, malicious software and attacks in computer networks.
9. Security and data protection. GDPR. Securing your computer against damage and data loss.
10. Electronic signature and its use, data boxes, information technology and the environment.
11. Architecture of information systems, methodology of IS creation.
12. The role of the user in the creation of IS, cloud technology.

Seminars:

1. Word processors and text formatting. Text processing and conversion.
2. Specifics of economic text processing.
3. Formatting long texts, using styles.
4. Spreadsheet processors.
5. Specifics of functions usable for economic analysis.
6. Data functions in the environment of spreadsheets.
7. Graphs and analytical tools in a spreadsheet environment.
8. Work in presentation programs.
9. Presentation of the outputs of economic analysis.
10. Database systems.
11. Work in Windows, MAC OS, iOS, Android.
12. Security in operating systems and computer networks.

Philosophy and Ethics is an introduction to professional values orientation and their reflection and provides students with a basic knowledge of philosophy and theoretical ethics, putting emphasis also on dialogical approach when tackling ethical issues. The main goal of the course is to improve students´ self-knowledge and their ability to make informed decisions regarding ethical issues and dilemmas that may arise in economic policy and administration practice. Students should understand the significance of ethical theories for practicing their profession, develop critical thinking skills, be able to apply their knowledge of ethical theory to practical examples and be aware of their own values and theoretical background from which these values originate.

1. Concept of philosophy. How philosophy relates to special sciences and other institutionalized forms of spiritual cultures. Basic philosophical sciences. Basic terminology.
2. Key issues and problems of European philosophy. Philosophical questions from the area of metaphysics, epistemology, philosophy of logic, aesthetics, philosophy of religion.
3. Selected issues of philosophical anthropology. Human as a person, body, soul and spirit. Human dignity. Human freedom. Individual in relationships. Time and finiteness of human existence. Suffering and Illness.
4. Selected issues of social and political philosophy. Individual, society, culture, state, social conflicts, power and discrimination, democracy and totalitarianism, racism, human rights, work and leisure time.
5. Basic concepts, their relationships, classification of ethics, relation of ethics to other disciplines.
6. Selected concepts of ethics. Good, correctness, duty, autonomy, value, virtue, purpose, means, justice, conscience, guilt.
7. Nature of ethical norms and methods of their creation and justification. Relation to other normative systems.
8. Basic ethical theories and their application. Ethics of virtues, hedonism, utilitarianism, natural law, social contract, deontological ethics, ethics of justice, ethics of care.
9. Professional ethics. Ethical codes and relevant Czech as well as international documents related to human rights. Ethical dilemmas.
10. Ethics of public service. Professional ethics of civil servants and public employees.
11. Human rights as interface between law and morality. Relation to responsibilities and duties.
12. Moral beliefs and ethical codes within the context of pluralistic and multicultural society and global world.

The aim of the subject Law is to not only to familiarize students with the basics of legal theory, but also to provide them with the basic knowledge of the Czech legal order and the most important Czech legal rules as well as the EU law. At the same time this subject enables students to develop their ability to apply this knowledge when practising their profession, and in their civil life. The subject is taught with a focus on the link between law and economic policy. By means of lectures and self-study students become familiar with basic legal concepts and the basics of Czech private as well as public law. This serves as a basis for studying other more practical subjects, especially Public Law and Administrative Procedure, or some of the compulsory-elective subjects such as Social Security System or Public Procurements.

1. Concept, nature, and functions of law. Law system. Principles of legal order in CR, branches of law.
2. Legal norms and their classification.
3. Legal relations and legal facts. Parties to and objects and content of legal relations.
4. Interpretation of law. Application of law. Legal responsibility.
5. Private law. Absolute and relative property rights.
6. Labour law. Participants in employment relationships, employment relationship, its creation and termination.
7. Judiciary system, contentious and non-contentious suit.
8. Civil petition.
9. Execution of judgement and property confiscation. Discharge from debts.
10. Public law. Constitutional law basics. Administrative law basics.
11. Public law. Financial law basics. Criminal law basics.
12. Immigration and aliens law. Citizenship, proceedings related to providing international legal protection.

The subject Foreign Language I extends students’ knowledge of English or German in the economic field. The Foreign Language I assumes an initial high school level of the chosen language (B1-B2 according to SERRJ). The aim of the subject is thus to introduce the student to professional terminology and to increase his/her professional communication skills in the chosen foreign language. The student works for two semesters to deepen his/her language skills in the professional field. He/she will acquire a broader vocabulary in professional terminology, learn to understand and work with professional economic texts, and be able to express himself/herself independently both orally and in writing in the field. The subject Foreign Language IA is smoothly followed by the subject Foreign Language IB in the summer semester. The subject areas of Foreign Language I partly follow the curriculum of the parallel courses Microeconomics A and Macroeconomics A and the subsequently taught course Czech Economy.

Thematic Areas for the subject Foreign Language IA:

1. Economics as a scientific discipline.
2. Economy and Economics. Economic agents.
3. Household, firm, state.
4. Supply, demand, market.
5. Value and price.
6. Perfect and imperfect competition.
7. Labour market, employment, wages.
8. Capital market, money, interest.
9. Market failure.
10. Government failure.
11. Work with specialist texts related to the topics discussed.
12. Debate battles on a selected topic from the topics covered.

Thematic Areas for the subject Foreign Language IB:

1. Production, GDP and its components.
2. Inflation and unemployment.
3. Economic policy as a state’s approach to its country’s economy.
4. Economic policy actors, objectives and instruments.
5. Relationships between economic policy objectives.
6. Fiscal policy.
7. Monetary policy.
8. Balance of payments. Foreign trade policy.
9. Economic growth and the business cycle.
10. European integration.
11. Work with specialist texts related to the topics covered.
12. Debate competitions on a selected topic from the topics covered.

Microeconomics A provides students with the basic theoretical knowledge of economics related to the behaviour of consumers, companies, market, and state. After completing the course, students will understand basic microeconomic issues, such as consumer behaviour theory and company behaviour theory in different market structures. They will understand issues related to markets, production factors and they will learn about the basic types of market failures, being able to critically evaluate some of the possible consequences of methods used to tackle them. This will give students a proper understanding of behaviour patterns of individual economic entities in further subjects they will study.

1. Introduction to economics. Market and its structure.
2. Consumer behaviour. Utility concept, Budget constraints, optimal choice of consumer basket.
3. From consumer choice to market demand. Demand elasticity.
4. Theory of the firm. Production functions, costs, income and profit of firm. Distinguishing between short and long-run in economics.
5. Perfect competition. Behaviour of perfect competitors in short and long run.
6. Imperfect competition. Monopoly and monopolistic competition.
7. Imperfect competition. Oligopoly and introduction to game theory.
8. Labour market. Job offer, job demand, equilibrium wage, wage differences.
9. Other production factors markets, capital market and land market.
10. Externalities and their solution methods.
11. Public goods and common-pool resources.
12. Microeconomic role of government and government failure. Public choice theory.

The aim of the subject Economy of Business Enterprise A is to introduce students to the basic concepts of business enterprise economy. Students are first familiarized with the basic concepts relating to business, business enterprise and its surroundings and then with the key areas of business such as accounting and economy of an enterprise, asset and capital structure of an enterprise or remuneration. At the end of the course students also learn about specificities of non-profit making institutions. In addition, students may continue to extend their knowledge of business enterprise economy in the compulsory-elective subject Economy of Business Enterprise B.

1. Introduction to economy of business enterprise. Business, business enterprise, entrepreneur. Enterprise surroundings.
2. Costs and revenues. Relationship to expenses and income. Cost functions.
3. Calculation system, calculation methods.
4. Revenues, costs, and trading result. Break-even point.
5. Assets of enterprise. Depreciations. Balance sheet.
6. Capital of enterprise. Optimal property and capital structure. Leverage, tax effect.
7. Enterprise as economic system. Typologies od enterprises.
8. Wages and wage costs of enterprise.
9. Mergers and divisions of enterprises.
10. Enterprise rescue and termination of existence of enterprise.
11. Enterprise risks. Risk analysis.
12. Specificities of non-profit making organizations.

Personnel Management builds on the course Management and develops the knowledge that students have acquired in this course in the field of human resource management. At the beginning of the course students will get acquainted with the issues of the labour market and human capital, follow the planning of human resources, work with them, until they gradually move to the basic issues of legislation on labour relations and the specifics of public, respectively. non-profit sector and the international environment of large organizations. In this course students will use not only knowledge of Management, but also of Microeconomics A, Law and Economics of Enterprise A, which is taught concurrently.

1. Personnel management as a part of management. Concept, meaning, goals.
2. Human capital and labour.
3. Labour market and employment.
4. Planning and decision making in personnel management.
5. Selection and recruitment of employees.
6. Human resources development. Skills growth and education.
7. Remuneration of employees. Motivation, evaluation, control.
8. Labour relations and communication.
9. Basics of labour law.
10. Specifics of personnel management in the public sector.
11. Specifics of personnel management in the non-profit sector.
12. Specifics of personnel management in the international environment.

The course provides a systematic, comprehensive, and current view of various areas of marketing. Its theoretical basis is the subject Microeconomics A, especially the issue of consumer behaviour. The aim of the course is to introduce students to marketing philosophy, to acquaint them with the basic concepts, principles and concepts of marketing and to introduce the content of individual components of marketing. After completing the course, students should be able to apply their knowledge to basic practical problems and use the acquired knowledge in other related courses.

1. Market as a starting point for marketing. Types of demand. Competitive business concept.
2. Marketing environment. Macroenvironment, meso-environment and microenvironment.
3. Information security of marketing. Types of information. Marketing research. Research methods.
4. Consumer behaviour. Sequential model. Black box model. Types of shopping situations.
5. Market segmentation. Segmentation criteria. Segmentation process. Target marketing. Positioning.
6. Introduction to the marketing mix. Elements of the marketing mix and their interconnection.
7. Product as an element of marketing mix. Product elements. Product marking. Types and functions of product packaging.
8. Product market life cycle. New product development. Product life stages.
9. Distribution as an element of the marketing mix. Direct and indirect distribution. Distribution channel. VO and MO functions.
10. Price as an element of the marketing mix. Types of pricing programs (cost, market, competitive).
11. Marketing communication as an element of the marketing mix. Integrated marketing communication.
12. Marketing communication strategies. Marketing communication mix. Advertisement. Sales promotion.

The aim of the subject Quantitative Methods A is to familiarize students with basic quantitative methods which they will use not only in the course of their studies, but also during their practical training in the pubic as well as private sector. Students will understand basic mathematical concepts and the concepts of propositional and predicate calculus. They will also study functions and graphs. The end of the course will be devoted to matrices and operations related to them. Each part of the course develops implications for economic disciplines, especially for areas applied in economic policy and econometrics.

1. Introduction to subject. Significance of mathematics and quantitative methods in economic disciplines.
2. Basic concepts and operations of logic. Proposition, propositional calculus, negation, conjunction, disjunction, implication, equivalence. Predicate calculus. Logic in economics.
3. Set, subset, union, intersection, set difference, Cartesian product, number sets and intervals.
4. Functions and their properties. Function domain, graphical representation. Infinite limits and finite limits, continuity of function at a point. Use in economic analyses.
5. Nature, basic formulas. Use in economic analyses.
6. Function graph, significance of first and second kind integral, local extrema, convexity and concavity. Use in economic analyses.
7. Indefinite integral. Basic concepts and operations. Use in economic analyses.
8. Calculation of integrals. Substitution method, per partes method (integration by parts).
9. Definite integral. Area of plane figure, volume of solid of revolution, arch length. Use in economic analyses.
10. Definition of determinant and matrix. Basic concepts, properties of determinants. Important types of matrices.
11. Addition and subtraction of matrices, multiplication of matrices, invertible matrices. Properties of operations.
12. Matrix equations. Systems of algebraic equations. Solutions to systems of algebraic equations. Frobenius theorem. Solution by conversion into a matrix, Gaussian elimination. Use in economic analyses.

The aim the subject Public Sector Economy is to familiarize students with the nature of public sector existence, its structure and economy. This subject further extends the knowledge which students acquired from the parallel course in Microeconomics. Public Sector Economy, together with the subjects Microeconomics A and Macroeconomics A, represents a basis mainly for the subjects Economic Policy, Public Administration A, Economy of CR and Tax System in CR. Students gain theoretical knowledge of the public choice theory which is complemented by the knowledge of issues related to the state and state power as well as public administration function and activities. Students also learn about how public sector is organized and financed.

1. Significance of public sector existence. Market failures. Government failures.
2. Basic concepts. Public goods and private goods, public interest.
3. Public choice theory. General possibility theorem, voting cycle paradox.
4. Collective decision-making. Political market.
5. State and its functions. Theory of state and law. Definition of state. State power.
6. Functions and activities of public administration. Public administration concept.
7. Organization of public sector.
8. Financial system of state and local government entities.
9. Public revenues.
10. Public expenditure.
11. Fiscal federalism. Fiscal federalism models.
12. Tax system and tax revenue allocation.

The aim of the course is to provide students with the basic knowledge about selected methods and models to support managerial decision-making so that they are able to use them in their own practice. Part of the seminar is also work with current software products for optimization and decision support. The course builds on the course Management and together with the courses Quantitative Methods A and Quantitative Methods B, or Statistical Data Analysis develops students skills related to the use of quantitative methods and modelling for decision-making in various areas of management.

1. Operational research as a system basis for a quantitative approach to decision making.
2. Basic disciplines of operational research. System analysis.
3. Graph theory. Optimal paths in the graph, optimal connection of places, optimal flows in the network.
4. Network analysis. CPM method, PERT method.
5. Linear programming. Principle of construction of mathematical models.
6. Basic tasks of linear programming. General model of the linear programming problem.
7. Solution and interpretation of linear programming problems.
8. Traffic problem. Distribution tasks of linear programming.
9. Structural analysis, structural models. Cost calculations.
10. Inventory management models.
11. Models of collective service.
12. Multicriteria evaluation of variants.

The course Managerial Accounting follows up on the course Business Economics A. Its aim is to deepen the knowledge in the field of costs, revenues, and profits towards their further use in managerial decision-making. Together with the course Financial Management, it comprehensively prepares students for the financial management of various types of economics, including public sector economy. Part of the course is also the issue of environmental management accounting in the context of sustainable development accounting.

1. Managerial accounting. Concept, goal, content, and structure.
2. Basic concepts and criteria of managerial accounting. Breakdown of costs.
3. Connection of managerial accounting to financial and tax accounting.
4. Performance and responsibility oriented managerial accounting.
5. Information for performance line management.
6. Calculation, calculation system.
7. System of plans and budgets. Cost budget in profit management.
8. Standard cost and revenue method.
9. Information for management along the line of responsibility.
10. Management accounting information for pricing decisions.
11. Managerial accounting of the public sector.
12. Sustainable development accounting. Environmental management accounting.

The aim of the subject Quantitative Methods B is, in connection with the subject Quantitative Methods A, to provide students with the basic information from the area of statistics. Students will learn to collect and prepare data for more complex statistical econometric procedures, continuously following up on the parallel course Econometrics A. They will also learn how to proceed when testing statistical hypotheses. The end of the course is devoted to combinatorics and probability.

1. Statistics in economics. Basic concepts of statistics, terminology, classification of variables.
2. Population and choice. Representative choice, frequent mistakes in statistical induction.
3. Data collection and preparation. Questionnaires, analysis of variables, missing values.
4. Frequency distribution. Charts and graphic tools.
5. Moment measures, quantiles, measures of central tendency, variability and concentration.
6. Extreme value analysis. Causes and consequences, graphical representation, problem solution.
7. Relationship between two variables. Correlation and regression analysis, analysis of variance, contingency tables.
8. Analysis of time series. Characteristics of time series, trend and seasonality analysis.
9. Multidimensional analysis methods.
10. Testing statistical hypotheses, t-test, F-test.
11. Basics of combinatorics. Combination, variation, permutation.
12. Probability test. Definition, probability of phenomena.

The subject Foreign Language II aims at improving our students´ command of English or German in everyday conversation. In the subject Foreign Language II, students are expected to have initial beginner or pre-intermediate knowledge of the selected language (A1-A2 according to CEFRL). The aim of the subject is to acquaint students with vocabulary focused on everyday conversation and improve their general communication skills in the selected foreign language. Over the period of two terms, students work on increasing their language skills. They will learn new vocabulary, improve their understanding of ordinary texts as well as simple economic texts and learn to work with them. They will also be able to express themselves orally as well as in writing and take part in everyday conversation at pre-intermediate level.

Thematic Areas for the subject Foreign Language IIA:
1. Numbers
2. General expressions. Addressing people, greetings, meeting people.
3. Telling time.
4. Colour and sizes.
5. Public notices.
6. Travel.
7. Accommodation.
8. Meals.
9. On holiday.
10. Sports and leisure.
11. Working with economic texts.
12. Conversation on given economic topics.

Thematic Areas for the subject Foreign Language IIB:
1. Shopping.
2. Emergencies.
3. Housing.
4. Family.
5. Regular and temporary job.
6. Clothes and dress code.
7. Communication.
8. Letter, email, phone call.
9. Presentation.
10. Working with economic texts.
11. Conversation on given economic topics.
12. Discussion contests on given economic topics.

The aim of the course is to familiarize students with the condition and development of economy in the CR, highlighting mutual links between individual areas of the national economy. The course builds on the basic theoretical knowledge gained in the Macroeconomics A and Economic Policy courses, and also in the   Economy course. Students will understand the basic macroeconomic concepts (GDP, unemployment, inflation) and will be able to apply this knowledge when drawing regional comparisons as well as basic comparisons between the CR and EU countries. Students will deepen their knowledge of fundamental principles of public budgets functioning, learn about the state of public finances and understand the connections between the state budget deficit and other areas of the Czech economy.

1. Introduction to subject. Sources of economic information and data, their trustworthiness.
2. Problems of national economy statistics. System of national accounts. Standards of national accounting and their application in CR.
3. Economic system in CR. Czech economy before 1989. Transformation process after 1989 and current economic system.
4. Labour market in CR. Development since 1990´s until present. Human capital and labour force. Employment, unemployment.
5. Living standard and quality of life. Education, health care and environment.
6. Economic factors of living standards in CR, statistics of family accounts, economy of Czech households.
7. Income inequality and poverty, debt burden of Czech households.
8. Macroeconomic level of economy. Economic cycle and long-term growth in CR.
9. Sectoral structure of economy in ČR.
10. Public finance of CR.
11. Position of CNB, price and exchange rate development.
12. Foreign trade and balance of payments of CR.

The course Financial Management follows up the courses Business Economics A and Managerial Accounting. Its aim is to further develop students’ knowledge acquired in these courses in the field of managerial decision-making of financing, liquidity management, capital structure management, investment planning, etc. It answers the questions Where to get capital? or Where to invest? and How to distribute the profit? In this course, students will apply their knowledge of financial statements and get acquainted with the main indicators of financial analysis and methods of investment evaluation.

1. The essence of finances and the financial system in relation to the company, non-profit organization and in public administration.
2. Financial markets.
3. Time value of money.
4. Financial instruments.
5. Sources of financing.
6. Short-term financing.
7. Long-term financing.
8. Cost of capital and optimal capital structure of company.
9. Investing, the relationship between risk and return.
10. Financial analysis. Profitability, liquidity, indebtedness. Creditworthy bankruptcy models.
11. Optimization of the financial structure of organization.
12. Specifics of financial management in a non-profit organization and in the public sector.

The aim of the course is in connection with the course Public Sector Economy to acquaint students with the basic structure of public finances in the Czech Republic. The course covers general principles applied in public finances, functions of public budgets, types of taxes, budget principles, structure of budget systems, relations between budgets, etc. Students will go through the specific system of public budgets in the Czech Republic, thus the state budget, public funds, management of local governments and management of the EU budgets. In the course students will get the knowledge about tax environment as a part of the macroenvironment for business.

1. Reasons for existence of the public sector and public finances.
2. Public budget revenues.
3. Taxes, their functions and classification.
4. Tax justice and efficiency.
5. Tax burden and its measurement.
6. Shadow economy and tax evasion.
7. Expenditures of public budgets.
8. Public deficit and public debt.
9. Public finance flows.
10. Fiscal federalism.
11. Tax system of the Czech Republic.
12. Financial management.

The aim of the course is to introduce students to the history of entrepreneurship. First, the history of business is classified as a scientific discipline. Then entrepreneurship is placed in its historical context and economic thought. Next, the course examines different types of entrepreneurships according to the size of the entrepreneurial entity. Subsequently, how contemporary globalization affects entrepreneurship is explained. The course concludes with selected personalities from the history and present of entrepreneurship.

1. History of business as a scientific discipline.
2. Economic history.
3. The development of economic thought.
4. The development of management theory and practice.
5. Small business.
6. Medium-sized business.
7. Family business.
8. Big business.
9. Global economy.
10. Multinational enterprises.
11. Notable entrepreneurs of the 20th century.
12. Prominent entrepreneurs of today.

The aim of the subject World Economy and International Organizations is to outline the world economy as an economic system and familiarize students with its historical development and present structure. The aim of the course is also to outline the basic principles of international integration and describe the main international organizations of today´s world, such as the UN, WTO, WB, IMF, or NATO. After introducing theoretical approaches to international organizations and briefly outlining their historical development, the course focuses on a more detailed description of individual international organizations and their influence on economic policy.

1. World economy as system. Structure and entities.
2. Phasing of world economy development.
3. Long-term growth and development in world economy. Macroeconomic and sectoral changes, key role of technical development, internationalization.
4. Globalization and regionalization of world economy. International integration.
5. Role of nation states, transnational corporations and international organizations in world economy.
6. International organizations. Historical development. Agents and structure of international organizations.
7. Decision-making procedures in international organizations.
8. United Nations. Mission, history, structure, decision-making procedures, and outputs.
9. World Trade Organization. Mission, history, structure, decision-making procedures, and outputs.
10. International Monetary Fund. Mission, history, structure, decision-making procedures, and outputs.
11. World Bank. Mission, history, structure, decision-making procedures, and outputs.
12. NATO. Mission, history, structure, decision-making procedures, and outputs.; Council of Europe and European Court of Human Rights. Mission, history, structure, decision-making procedures, and outputs.

The course is focused on theoretical basis of public administration function, causes and essence of public administration reforms and on individual subsystems of management in public administration. The aim of the course is to provide students with knowledge about how to contribute to increase the efficiency and effectiveness of public administration entities using modern management concepts. The course is designed to follow up on the courses Management and Public Sector Economy and to deepen the acquired students’ knowledge in the management field.

1. Specifics of public administration management.
2. Personnel management in public administration.
3. Strategic and operational management in public administration.
4. Strategy as a tool of development.
5. General process of its creation.
6. Implementation of strategies.
7. Hierarchical structure of strategies and the intersections.
8. Hierarchical structure of program documents and the intersections.
9. System of strategic and tactical documents in public administration in the Czech Republic.
10. Importance and connection of tactical documents in public administration to public expenditure programs at various levels of government.
11. European funds.
12. e-Government.

Following the course Informatics, the course clarifies the modern concept of business information system and its strategic importance for the existence and development of the company. It introduces students to the methodology of planning and designing information systems and clarifies the basic concepts. The course is intended for future managers as users of computer technology who, in addition to the passive use of finished products will actively participate in the creation of new projects.

1. Definition of information system, components of information system, their architecture and development.
2. Information needed of a manager, strategic importance of information system and information for management.
3. Architecture of information systems. Global and detailed architecture.
4. Principles and specifics of information systems design, development of approaches to the creation of information systems.
5. IS project management, IS metrics.
6. Tools for modelling information systems, UML.
7. Problems of communication of the designer with the user of the information system, modelling of specific IS.
8. Security of information systems. Security policy. Data protection in information systems.
9. Portal approach in building information systems.
10. System integration, information system outsourcing.
11. Data quality. Strategic importance of quality information for management.
12. Data mining and Business Intelligence.

The aim of the subject Project Management A is to familiarize students with the basic aspects of projects and their management, which will serve as a basis for their further studies. Students are introduced to the role of project manager and learn about the systematic nature of projects, life cycles of projects and methods of managing people engaged in projects. The end of the course is dedicated to the practical side of projects, especially problem situations. The course is taught during the last shortened term of the studies.

1. Project and project management.
2. Role of project manager.
3. Project management as system. System perception and behavioural patterns of system of projects.
4. System dynamics and project management.
5. Project methodology and approaches.
6. Traditional approach.
7. Agile approach
8. Project life cycle.
9. Managing people engaged in projects.
10. Project-based firms.
11. Problem situations in projects.
12. Examples successful and unsuccessful projekts.

The subject Practical Training forms an integral part of the study, enabling students to gain experience as well as develop professional identity. The aim of the subject is to provide students with information needed in order to select the focus of their practical training, and also to improve their resilience in relation to practice as well as future professional orientation. Practical training in public as well as private sector organizations will help students build their awareness of practical application of theoretical knowledge.

The subject Bachelor´s Seminar I provides students with information and guidelines needed for the preparation of the final qualification thesis and enables them to continuously consult their work on the thesis with their supervisors. The aim of the seminar is to enable students prepare and defend their qualification thesis and, building on the relevant selected specialist literature, prove their ability to apply acquired knowledge when defining and solving problems usually occurring in practice. After successful completion of the seminar, students will be able to apply the key principles of research methodology, carry out independent research and present its results in the form of final thesis in line with the theoretical, methodological and formal requirements of the discipline. Students will learn to work with texts, including foreign language texts, and with data available for secondary analysis. Furthermore, after completing the course, students will be able to process concepts and theories contained in them and find relevant answers to the problem/ task assigned. The topics of Bachelor´s theses are proposed with regard to the area of economic policy and administration and such areas where students will be able to defend the usability of produced results in practice.

1. Nature of Bachelor´s thesis, selection of topic of Bachelor´s thesis.
2. Elements of Bachelor´s thesis, presentation of final university thesis requirements. Structure of Bachelor´s thesis.
3. Use of specialist resources in Bachelor´s thesis.
4. Setting goals of Bachelor´s thesis, formulating research problem and research question.
5. Selection of research strategies, methods and techniques, role of hypothesis in qualitative and quantitative research.
6. Processing and interpretation of results of Bachelor´s thesis.
7. Discussion and conclusions of Bachelor´s thesis.
8. Format of Bachelor´s thesis.
9. Intellectual property protection. Copyright. Plagiarism and its consequences.
10. Contribution of Bachelor´s thesis to practice, formulating recommendations for practice as well as further research.
11. Defence of Bachelor´s thesis.
12. Questions related to selected topics of Bachelor´s theses.

Bachelor´s Seminar II follows up on the subject Bachelor´s Seminar I. During the course, students are supplied with information and guidelines needed for the preparation of the final qualification thesis and enabled to continuously consult their work on the thesis with their supervisors. Consultations primarily focus on the content and formal side of the final qualification thesis, on its structure and format requirements. Students are also familiarized with the method of final thesis evaluation as well as the presentation requirements which must be fulfilled when defending it. Generally, Bachelor´s theses verify students´ ability to independently and creatively respond to tasks arising from the requirements set for graduates from a Bachelor´s degree programme, with respect to the principles of intellectual property protection and anti-plagiarism measures. The output of the subject is that students have acquired practical skills needed for the preparation of a Bachelor´s thesis as one of the pre-conditions of successful completion of their studies.

The aim of the subject is to ensure that students complete their thesis in line with the principles of its preparation by a given deadline. Bachelor´s theses focus on processing and presenting a specialist problem from the area of economic policy and administration. Students will prove their ability to apply their knowledge when formulating and solving a practical problem, building on the selected specialist literature. Students will also prove their ability to work with texts, including foreign language texts where necessary, and possibly with data available for secondary analysis. Furthermore, they will prove their ability to process concepts and theories contained in them and find relevant answers to the problem or task assigned. If the solution to the problem requires research wok, students will prove their ability to plan research work and process its results. If the solution to the problem does not require research work, students will prepare an overview paper containing their own critical assessment as well as their own conclusions and interpretations.

The aim of the subject Basics of Academic Writing is to prepare students for the preparation for seminar as well as final theses. Students will learn what steps must be taken during the preparation stage of processing their final thesis, i.e., defining the topic, goal, formulating hypotheses etc. Subsequently, they will be familiarized with the possibilities of methods used for this work. Special attention is paid to work with data and specialist literature, including quoting rules. The end of the course focuses on formal elements and presentation of a thesis.

  1. Preparation stage of thesis. Topic, goal, hypotheses, research question.
  2. Structure of thesis, professional style.
  3. Data sources, their trustworthiness, databases.
  4. Work with literature. Primary vs. secondary sources, types of publications.
  5. Literary research and overview paper.
  6. Quoting from literature, author´s work and plagiarism.
  7. Quotation standards.
  8. Basics of empirical research.
  9. Selection of suitable methods.
  10. Structure of thesis. Introduction, core of thesis, conclusion.
  11. Formal layout of text.
  12. Presentation of thesis.

The aim of the course is to provide students with knowledge of themselves and others in terms of functioning of human psyche in the process of social interaction and to enable them to acquire knowledge and skills which they will be able to use in the profession of manager. The course acquaints students with the knowledge of personality psychology as a psychological discipline dealing with the study of thinking, experience, behaviour, and action. The intention is to provide students with basic knowledge in the field of psychology, to acquaint them with basic terminology, terms, and concepts of human psychology and also to support psychological skills and knowledge usable in managerial practice. After completing the course, students will be able to orient themselves in basic topics related to general psychology, personality psychology, developmental psychology, and social psychology, will be able to define basic concepts and discuss main topics of psychology and possibilities of applying psychological theories in practice.

  1. Subject, goals, and methods. Relationship of psychology to other sciences and connection with management.
  2. Historical development of psychology. Main psychological and psychotherapeutic directions.
  3. General psychology. Definition of basic concepts. Psyche, its biological and social conditionality.
  4. Emotions, emotional intelligence. Motivation.
  5. Problems of needs. Free action and complexity of decision making.
  6. Personality psychology.
  7. Structure and dynamics of personality. Personality integration.
  8. Basics of developmental psychology.
  9. Social psychology, socialization, social learning, and social interaction in relation to management.
  10. Social communication, social groups, social roles, and social norms in relation to management.
  11. Mental health and illness. Concept of norm and normality.
  12. Conflict, frustration, stress, deprivation. Basics of psychohygiene.

Students will get acquainted with basic knowledge of sociology. After completing the course, students will be able to use basic terminology and will be familiar with the most important issues that sociology and anthropology as sciences have been dealing with for a long time. Sociology is presented in the course as a social science discipline that deals with the social life of individuals, groups, and societies, in a particular historical, spatial, cultural, and social context. Partial goal of the course is to introduce students to sociological literature and to convey the latest sociological knowledge, which is a good tool for understanding highly ambivalent modern societies, changes, processes, and phenomena which take place in society. After completing the course, students will also be familiar with selected theories of the main representatives of classical sociology and will be able to apply these theories to current social events.

1. Sociology as a science. Connection of sociology to other scientific disciplines.
2. Traditional and modern society. Periodization of modernity, post-industrial society.
3. Development of sociological thinking. Schools, directions, movements, paradigms.
4. Cultural anthropology. Definition of basic concepts.
5. Overview of the history of anthropological thinking (directions and main representatives).
6. Consensual theory, conflict, and interpretive theory.
7. Society and the individual. Social interaction, process of socialization and system of social control.
8. Social status and role. Social stratification and mobility.
9. Symbolic communication. Institutionalization of meetings, organized meetings.
10. Conformal and nonconformal behaviour. Anomie. Cultural conditionality of social values ​​and norms.
11. Selected representatives of classical sociological thinking.
12. Czech sociological thinking.

The aim of the subject Political Science is to engage students in discussions on the basic concepts of political science and politics. Students become familiar with the individual political ideologies and political parties. The following part of the course focuses on elections and electoral systems in the Czech Republic as well as in the world. The final part of the course is devoted to political parties in the European Union.

1. Introduction to political science. Definition and concept of political science as science, origins and historical development, methods and language of political science, political science in Czech conditions.
2. Definition and characteristics of politics, dimension of politics, individual´s relation to politics.
3. Political ideologies. Liberalism, conservatism, socialism, nationalism, anarchism, religious fundamentalism. Extremism.
4. Political Parties. Definitions, significance and development of political parties, characteristics of party systems.
5. Elections and electoral systems. Characteristics of systems, majority and proportional voting system.
6. Electoral system in Anglo-Saxon world.
7. Electoral systems in continental Europe.
8. Electoral system in Czech Republic.
9. Human rights and their protection.
10. Political regimes. Characteristics, democratic and undemocratic regimes.
11. Political parties and movements in the Czech Republic. Characteristics and development of political parties and movements.
12. EU political parties and European parliament Groups.

The aim of the subject Managerial Skills is to share the knowledge of managerial skills with our students. They learn about what kind of personality and what skills a manager should have and what the basis for their decision-making is. Furthermore, students learn how to solve conflicts, manage people, and effectively plan their time. The subject also focuses on the current problems and challenges related to managerial skills. The course is taught during the last shortened term of the studies.

1. Manager. Skills, character and personality.
2. Kinds of skills and management process. Ways and kinds of thinking. Analytical and synthetic thinking.
3. Creativity.
4. Decision-making. Kinds of decision-making and stages of decision-making procedure. Decision-making.
5. Methods, decision-making criteria.
6. Delegating and motivation.
7. Communication. Kinds of communication and communication process..
8. Conflicts and their solution. Rationalisation of time consumption.
9. Managing people. Management styles and work groups.
10. Current problems and challenges in the area of managerial skills.
11. Self-management, self-reflection, self-evaluation.
12. Techniques and methods of self-evaluation, manager’s mental purification.

The course is based on teamwork, where each team represent a management of a company. Students’ task, based on the implemented decisions, is to achieve corporate balance in simulations and outperform the competition in terms of profit, sales, and market share. One part of the course is theoretical seminars where the parameters of games and how the manager could behave in certain situations will be explained. In the practical seminars students will play the game and will try to achieve the best possible results by their decision-making and thus outperform the competition. The essence of the course is to use students’ acquired knowledge from other courses in practical simulations.

Thematic areas of individual games:

  • Business management in times of economic growth.
  • Business management in times of recession.
  • Business management in times of stagnation.
  • Management of a multinational organization.
  • Management of a non-profit organization.
  • Management of public administration organization.

The aim of the course is to acquaint students with the basics of statistics as a scientific discipline and to enable them to acquire the ability to apply statistics in various stages of quantitative research in field of social policy and social work with emphasis on data analysis. As a part of the course, students will develop their project skills, group work skills and the ability to present acquired knowledge orally. After completing the course, students will be able to define a research problem, formulate a research question and appropriately design an empirical investigation. They will also acquire the skills of univariate and bivariate analysis, especially descriptive statistics, basics of probability, inductive statistical methods, testing statistical hypotheses or correlation analysis. The acquisition of these skills will take place directly in teaching using computer technology.

1. Statistics. Essence, importance for social sciences.
2. Data, variables.
3. Preparation of data file. Editing data before analysis.
4. Descriptive statistics. Frequencies, averages, variability. Interpretation of descriptive statistics.
5. Normality of data distribution. Essence, consequences.
6. Graphs. Use, interpretation.
7. Probability.
8. Formulation of hypotheses. Testing statistical hypotheses.
9. Pivot tables. Essence, use.
10. Basics of correlation analysis.
11. Basics of regression analysis. Least squares method.
12. Data sources.

The aim of the course is to enable student to gain an orientation in basic methodological approaches to social reality, individual procedures and research techniques, to understand their narrative limits and to be able to present and use the acquired knowledge. After completing the course, student will be able to define research problem, formulate research question and appropriately design empirical investigation.

1. The essence of research work, the specifics of social research.
2. Data sources usable in social work field.
3. Basic methodological approaches. Qualitative and quantitative research.
4. Ethical problems of research.
5. Method of research project elaboration.
6. Stages of quantitative and qualitative research. Principles of induction and deduction.
7. Types of hypotheses and their functions.
8. Methods of sample selection, problem of representativeness.
9. Basic techniques of data collection. Interview, questionnaire.
10. Problem of bias in individual stages of research.
11. Principles of validity and reliability.
12. Principles of categorization and observation.

The aim of the course Economy of Business Enterprise B is to extend our students´ knowledge gained from the course Economy of Business Enterprise A by adding some of the important aspects of business enterprise economy. These mainly include finances of an enterprise as well as accounting and investment aspects. The end of the course is devoted to the topic of marketing and, last but not least, audit. The course is taught during the last shortened term of the studies.

1. Business management, planning and decision-making.
2. Financing of enterprise, working capital a cash flow.
3. Financial analysis of enterprise.
4. Investment activity and planning.
5. Purchasing activity. Inventory management.
6. Production activity and production planning.
7. Innovation and marketing.
8. Analyses and a controlling. Internal audit.
9. New forms of business and knowledge management. Social business.
10. Corporate social responsibility.
11. Sustainable development in business management.
12. Association of companies (cartels, trusts, corporations).

The aim of the subject Non-Governmental Non-Profit Organizations is to provide students with the knowledge related to the non-profit sector in the Czech Republic, putting an emphasis on nongovernmental organizations. Students are introduced to the basic aspects of their functioning such as financial and marketing management, accounting or crowdfunding and fundraising.

1. Significance of and reasons for existence of non-profit sector.
2. Non-profit organizations in Czech Republic.
3. Non-governmental non-profit organizations in Czech Republic.
4. Social and financial aspects of non-profit organizations.
5. Management of non-profit organizations.
6. Financial management of non-profit organizations.
7. Accounting of non-profit organizations.
8. Tax specificities of non-profit organizations.
9. Marketing management of non-profit organizations.
10. Crowdfunding of non-profit organizations.
11. Fundraising of non-profit organizations.
12. Non-profit organizations in globalized world.

The Employment Policy course builds on the basic knowledge gained in Economic Policy. After completing the course, students will be able to critically evaluate unemployment causes and active employment policy tools at a regional as well as macroeconomic level, i.e., in relation to the economic cycle and overall social and economic development. Further topics are devoted to selected problems of employment policy – i.e., employment of specific groups, position of women on the labour market, labour migration, inequalities on the labour market etc. The topics are focused on the situation in the Czech Republic in comparison with the European Union.

1. Human capital on labour market. Significance and changes, right to employment.
2. Employment policy as part of economic policy. Employment policy goals, employment policy levels.
3. Employment policy units and their role. State, tripartism, trade unions and other organizations, companies, agency employment.
4. Employment and employability. Flexibility and regulation, working hours, part-time jobs, links between employment and social, economic and population development in CR and EU.
5. Unemployment causes in times of economic boom and recession, connection with economic cycle, other unemployment causes, employment policy tools.
6. Inequalities on labour market, social exclusion, regional disparities, labour migration.
7. System of employment services. Labour office activities, counselling, job-matching services, passive employment policy.
8. Active employment policy: re-training, community service etc.
9. Active employment policy: investment incentives as employment policy tool.
10. Support to employing disabled persons and persons with other handicaps.
11. Position of women on labour market. Work and parenting, achieving work-life balance. Comparison of CR and EU.
12. European employment strategy. Employment policy strategy in CR.

The aim of the subject European Integration is, in connection with the subject World Economy and International Organizations, to familiarize students with the basic aspects of integration in Europe, putting and emphasis on the European Union. After a brief historical overview, students are introduced to individual aspects of EU integration. Furthermore, the course focuses on individual EU policies and its end is devoted to the current issues of European integration.

1. Idea of European integration and beginnings of European integration.
2. European communities and journey to the European Union.
3. Lisbon Treaty and changes it brought.
4. European Union institutions.
5. European single market.
6. Economic and monetary union.
7. Foreign and security policy of EU.
8. Home affairs and judiciary in EU.
9. EU policies and their funding.
10. Europe 2020 strategy.
11. Position of Czech Republic within EU.
12. Current issues and challenges of European integration.

The aim of the course Economic Policy is, in relation to the subjects Microeconomics A, Public Sector Economy and especially the parallel subject Macroeconomics A, to familiarize students with the basics of economic policy. The first part of the course outlines the basic theoretical concepts of economic policy, economic and political concepts, and their theoretical base. The remaining part of the course is dedicated to individual types of economic policy, including practical economic policy and the situation in the CR and the EU.

1. Economic policy. Definitions, tools, and objectives. Institutional environment of economic policy. Relationships among objectives of economic policy. Relationships between tools and objectives of economic policy.
2. Economic policy – its theoretical base and basic concept. Period of pre-Keynesian economic policy.
3. Keynesian and post-Keynesian economic policy. Approaches to economic policy until 1970´s.
4. Economic policy adopted after Keynesian concepts failed.
5. Information in economic policy. Government and market failures. Implications for economic policy-makers. Efficiency of economic policy. Limits of economic policy.
6. Basic types of economic policy. Supply-side vs. demand-side economic policy. Stabilization and pro-growth economic policy.
7. Fiscal policy. Policy makers, objectives, tools. Technical approaches to fiscal policy. Issues related to public budgets and public debt.
8. Monetary policy. Policy makers, objectives, tools. Technical approaches to monetary policy. Central bank, its position and independence.
9. External economic policy. Policy makers, objectives, tools. Foreign trade policy.
10. Other types of economic policy. Social policy. Employment policy. Pension, structural, regional, and agricultural policy.
11. Economic policy of EU and its types. Relation to CR economic policy.
12. Practical economic policy. Ordoliberalism. Stop and go policy. Reaganomics and Thatcherism. Current approaches to economic policy.

The aim of the subject Administrative Procedure is to familiarize students with the basic aspects and course of administrative procedure within the context of the Czech Republic. Students learn about the participants in administrative procedure and methods of making administrative decisions and their review. The subject also puts an emphasis on legal practice in Czech jurisdiction environment.

1. Introduction to rules of administrative procedure.
2. Applicability of administrative rules.
3. Basic principles of activities of administrative bodies.
4. Content and structure of administrative rules.
5. General measures and public law contracts.
6. Part IV of Administrative Rules.
7. Participants in administrative procedure.
8. Selected procedural institutes.
9. First instance administrative procedure.
10. Administrative decisions.
11. Administrative decision review and administrative execution.
12. Administrative procedure practice in CR.

Students complete an internship or study stay abroad lasting at least one month (20 work days) at our partnership schools or other institutions which are subject to the approval given by the subject guarantor. After completing the internship or study stay, students prepare a report on the course of the internship or stay and have it confirmed by the foreign institution or university.

Microeconomics
Macroeconomics

Economy of Business Enterprise A
Public Sector Economy
Czech Economy
World Economy and International Organizations

Management
Personnel Management
Financial Management
Public Administration Management

Bachelor´s Thesis Defence