Global Business & Strategy.
Step confidently into the world of international leadership with the MBA in Global Business & Strategy at European Research University. This intensive one-year programme is designed for for experienced professionals ready to move beyond operational management and step into strategic leadership. Tailored for ambitious managers, senior specialists, entrepreneurs and business leaders, the programme supports professionals preparing for greater organisational responsibility, executive roles, and long-term leadership development. Inspired by leading MBA programmes in the United Kingdom and the United States, the programme combines strategic management education with artificial intelligence (AI), digital transformation, and modern business innovation. The flexible blended format enables participants to immediately apply strategic and leadership insights within their professional environments. Rather than relying on traditional lecture-based teaching, learning is centred around real business challenges, collaborative problem-solving, executive discussions, and practical decision-making. The programme prepares participants to navigate complexity, lead organisational transformation, and make strategic decisions in an increasingly digital and globally connected business environment.
Who is this programme for?
This is a selective programme designed for professionals who are already on a strong career trajectory and are preparing for broader leadership responsibilities. The programme is particularly suited to:
- Professionals with 3–12 years of professional experience
- Middle managers seeking to transition into more strategic roles
- Senior specialists aiming to broaden their business and leadership capabilities
- Entrepreneurs and founders looking to scale businesses and strengthen strategic decision-making
- Professionals preparing for executive, leadership or board-level responsibilities
- Individuals seeking to strengthen strategic thinking, digital leadership and data-informed decision-making capabilities
Each cohort is carefully curated, typically around 20 participants, to create a highly interactive learning environment, meaningful peer exchange, and long-term professional relationships.
Learning experience
The programme reflects how business is actually practised, not simply how it is traditionally taught. Participants engage in:
- Case studies based on real organisations and executive decisions
- Team-based collaboration reflecting modern organisational environments
- Facilitated discussions rather than passive lectures
- AI-assisted business simulations and strategic scenarios
- Applied problem-solving focused on current market challenges
- Leadership exercises and experiential learning activities
The learning experience is designed for experienced professionals who value practical relevance, peer interaction, and immediate applicability. Participants are encouraged to bring their own professional challenges, business contexts and leadership experiences into classroom discussions and project work.
Faculty & industry experts
The programme is delivered by a carefully selected combination of academics, executives and industry practitioners, bringing first-hand experience from leading global organisations such as:
- Microsoft
- Oracle
- Amazon Web Services
- SAP
Guest experts also contribute insights from fields including strategy consulting, digital innovation, entrepreneurship, and AI implementation in enterprise environments. This ensures a strong balance between academic rigour and practical business relevance.
Form of study
Delivered in a blended format, the programme combines:
- On-campus sessions
- Live online learning
- Experiential outdoor education
- Interactive digital learning environments
- AR/VR-based simulations and business scenarios
This modern learning model is designed to support working professionals while developing advanced managerial competences for a rapidly evolving, technology-driven global economy. All teaching and programme activities are conducted entirely in English.
Networking & community
A core value of the MBA experience lies in its professional network. Throughout the programme, participants gain access to:
- A carefully curated international cohort
- Experienced professionals from diverse industries and business backgrounds
- Guest speakers including CEOs, founders and senior executives
- Industry practitioners from technology and consulting sectors
- A growing and engaged alumni community
- Opportunities for long-term professional collaboration and international networking
The selective cohort model creates an environment where participants learn not only from faculty, but also from one another’s professional experiences.
Certification
Graduates receive a European Research University Certificate of Completion, recognising their successful participation in the Global Business & Strategy.
Admission requirements
Applicants are expected to hold a bachelor’s degree or equivalent qualification and to demonstrate at least three years of relevant professional experience. Proficiency in English is required, as all instruction, assignments and assessments are conducted in English. Admission decisions are based on a review of professional background, motivation letter and interview.
How to apply
Applications for the MBA in Global Business are accepted twice a year — by 28 February for the spring intake and by 30 September for the autumn intake.
Prospective candidates are invited to submit their application by email directly to the programme’s director, Assoc. Prof. Tomasz Czapran (see contact details below). After receiving your initial application, Tomasz will request the relevant supporting documents and provide further guidance on the next steps in the admissions process.
Early applications are encouraged, as the number of places in each cohort is limited.
Programme fee – introductory offer for 2026/2027
The total programme fee for the MBA in Global Business & Strategy is EUR 3,990. This is a special introductory price available exclusively for participants enrolling in the 2026/2027 academic year. The fee covers all tuition, study materials, access to online resources and academic support. A limited number of places are available at this introductory rate.
Programme structure.
This one-year programme integrates academic insight with practical application. The curriculum combines case studies, simulations, project-based learning, and technology-enabled learning throughout the year. The programme develops a broad range of managerial and leadership capabilities required in contemporary organisations, combining strategic thinking, financial understanding, operational management, leadership development, and digital transformation awareness. Themes related to AI and digital transformation are integrated throughout the curriculum through case studies, simulations, applied projects, and executive discussions grounded in real business environments.
Module 1: Strategy
Developing the ability to analyse complex business environments, evaluate competitive dynamics, and make strategic decisions under conditions of uncertainty. Participants explore contemporary approaches to corporate strategy, growth, and organisational positioning in rapidly evolving markets.
Areas of focus include:
- Corporate and competitive strategy
- Strategic analysis and market positioning
- Business model innovation
- Growth and expansion strategies
- International business strategy
- Strategic decision-making under uncertainty
Module 2: Leadership & decision-making
Strengthening leadership capabilities required in modern organisations. The module focuses on leading teams, managing organisational complexity, navigating change, and making effective high-impact decisions in dynamic business environments.
Areas of focus include:
- Organisational leadership
- Leadership communication and influence
- Decision-making under uncertainty
- Negotiation and conflict management
- Change management
- Team leadership and organisational culture
Module 3: AI and digital transformation
Examining how AI, automation, data analytics, and emerging technologies are reshaping business strategy, organisational leadership, and decision-making. Participants explore practical applications of digital technologies across industries and their impact on competitive advantage and business transformation.
Areas of focus include:
- AI in business and management
- Digital transformation strategy
- Business analytics and data-driven decision-making
- Automation and emerging technologies
- Technology-driven innovation
- Technology and organisational transformation
Module 4: Finance
Building practical financial understanding for managerial decision-making. Participants learn how to interpret financial information, evaluate business performance, assess investments, and support strategic planning through financial analysis.
Areas of focus include:
- Financial analysis and reporting
- Financial strategy
- Budgeting and forecasting
- Investment evaluation
- Financial performance and strategic planning
- Financial decision-making for managers
Module 5: Marketing & growth
Exploring customer behaviour, market positioning, and sustainable growth strategies in competitive and digitally evolving markets. Participants examine how organisations create value, strengthen brands, and identify new growth opportunities.
Areas of focus include:
- Strategic marketing
- Customer insights and market behaviour
- Brand management
- Digital marketing and customer engagement
- Market analysis and growth strategy
- Growth strategy and market expansion
Module 6: Operations & business transformation
Understanding how organisations improve efficiency, manage operational performance, and lead transformation initiatives. The module examines organisational agility, process optimisation, and managing change in evolving business environments.
Areas of focus include:
- Operations management
- Business process optimisation
- Organisational transformation
- Operational performance and organisational effectiveness
- Operational strategy
- Managing organisational change
Elective focus areas
Participants may tailor their learning towards areas such as:
- AI in business
- Digital transformation
- Entrepreneurship and innovation
- Strategic consulting
- Technology management
- Sustainable business strategy
Final capstone project
A central component of the programme is the Capstone Project, where participants work on a real strategic business challenge, either within their own organisation or in collaboration with an external company. This enables participants to:
- Apply strategic frameworks and managerial tools in real settings
- Integrate AI-supported analysis and decision-making methods
- Deliver measurable business impact
- Build a portfolio of strategic and transformational work
For many participants, the Capstone Project becomes a practical bridge between MBA learning and career progression.
Programme director.
Assoc. Prof. Tomasz Czapran, Ph.D.
If you have any questions about the MBA programme, you can contact Assoc. Prof. Tomasz Czapran, PhD, vice-dean of the ERUNI University College Prague and the programme director. You can make an appointment with him or contact him by e-mail or phone.