Business Administration

Business Administration is a broad-based academic subject and a field of study with practical implications offering the chance to develop related personal and technical skills. The aim of a programme in Business Administration is not to produce students who are fully-fledged managers, since this can only occur with genuine management experience. The curriculum is based around a progressive ‘spine’ of mandatory modules, which reflect the variety of perspectives (institutional, comparative, international, critical and strategic) that inform an understanding of Business Administration. The degree structures are progressive, allowing students to move from Stage 1 modules to more critical or specialist modules.

A range of modules is offered to ensure that students appreciate the diverse, interdisciplinary nature of management and also gain or reinforce a range of conceptual, technical, quantitative and personal skills.

Stage 1 provides a foundation for advanced and independent study through establishing a common platform of essential knowledge and skills.

Stage 2 provides students with a range of opportunities to build upon their foundation knowledge and develop their independent learning and a rigorous approach in the study of management.

Stage 3 provides students with a range of opportunities to further advance their critical study of key management functions, their role within organisations, and their relationship to overall strategic management.

There are 4 different pathways that students can choose for their specialisation within the degree programme:

• Bachelor of Science in Business Administration – General pathway
• Bachelor of Science in Business Administration – Marketing pathway
• Bachelor of Science in Business Administration – Human Resource Management pathway
• Bachelor of Science in Business Administration – International Business pathway